Split Brain Labs

The music industry's AI department

Make AI work for
your music business.

Work with me to get better at using AI, or have me build the systems your operation needs. Either way you get someone who knows AI and who knows the music business.

Built for my own businesses

My first client
was me.

A few things I built to run my own companies. This is the kind of work I can help you put into yours.

An executive assistant in my pocket
I can delegate research, builds and fixes to AI agents through a voice memo on my phone. My executive assistant coordinates the work and brings back updates, so I can keep things moving away from my desk.
A sales pipeline that updates itself
Meetings, messages and calendar activity feed my sales pipeline, so I can see who needs a follow-up without filling in a CRM.
An editor trained on my taste
I built my own video editing system. It turns footage into long-form videos and short clips, using my rules for cuts, captions and pacing.

Work with me

Two ways to work together.

Done with you

AI Concierge

Your AI guy, on your side. We'll find where AI fits in your business and put it to work together.

$1,500 / month

Month to month. Cancel any month.

  • Two one-hour working sessions each month
  • Direct messaging access between sessions
  • A response within 12 business hours
  • Practical guidance, useful skills and small setups
  • A clear next step, built around your actual work
Let's talk concierge

Done for you

Custom Builds

A system built for your operation. I'll find what's worth solving, build the fix and get you running.

Priced per project

A clear project, scope and price before we start.

  • A close look at how your operation works
  • Custom AI systems and automations
  • Built around your tools, data and team
  • Installation, training and a working handoff
  • Ongoing care agreed around what we build
Let's talk about a build

What working together looks like

Real work.
Useful progress.

With AI Concierge

01 / FIND THE OPENING

See what's possible.

Bring your questions and the work on your plate. We'll find a useful place to start.

02 / PUT IT TO USE

Work through it together.

Use AI on something real, with guidance, context and small setups that make it easier.

03 / KEEP GETTING BETTER

Have someone in your corner.

Ask questions between calls. We'll improve what's working and decide what to tackle next.

With a Custom Build

01 / FIND THE CONSTRAINT

Choose the right problem.

Walk through your operation and decide where a system would actually make a difference.

02 / BUILD THE FIX

Make it fit your business.

I'll build and test the agreed system around your workflow, inside your own accounts.

03 / GET YOU RUNNING

Know how to use what you own.

Get a working handoff, training and a clear plan for any support the system needs.

Hank, founder of Split Brain Labs

I'm Hank.
Music came first.

I've spent fourteen years producing and engineering records, five of them also running a music-business podcast with a few hundred episodes behind it.

Then I started building AI systems inside my own companies. I kept finding things I could make easier, faster or better. Now I help other people in music do the same.

You work directly with me. And you don't need to know what to ask for yet.

A few things you might be wondering

Before we talk.

I barely use AI. Is this for me?

Yes. You don't need a technical background or a list of things to automate. Concierge starts with your actual work and helps you understand where AI can be useful. Bring curiosity and a willingness to try it.

How do I know which offer I need?

If you want help learning, choosing tools and using AI in your day-to-day work, start with concierge. If you want a system built for you, let's talk about a custom build. A short conversation is enough to figure out the right starting point.

What happens between concierge sessions?

You can message me with questions anytime, with a response within 12 business hours. Between sessions, I'll research options, prepare useful tools and help you get things set up so you can keep making progress. Larger builds get a separate scope and price.

Do I have to commit to a long contract?

Concierge is $1,500 a month, with two one-hour sessions and direct messaging access. You can cancel any month. Builds are separate projects, with their scope, price and any ongoing care agreed before we start.

Is this about AI-generated music?

No. I help you use AI for the business side of music: operations, admin, marketing, planning and team workflows. AI-generated music isn't part of what I do.

Start with a conversation

You don't need a plan.
Just a place to start.

Tell me a little about what you do. We'll have a short conversation about where AI could help and whether working together makes sense.

Goes straight to me. No newsletter, no drip sequence.